Journal Article Heaven on Earth: Consumption at Heritage Village, USA Get access Thomas C. O'Guinn, Thomas C. O'Guinn Search for other works by this author on: Oxford Academic PubMed Google Scholar Russell W. Belk Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 227–238, https://doi.org/10.1086/209211 Published: 01 September 1989 Article history Received: 01 June 1988 Revision received: 01 January 1989 Published: 01 September 1989
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O’Guinn et al. (1989) studied this question.