Passing the Black Bag : An Autoethnographic Study of Home Cooking Norms and Banchan Consumption

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Key Points

This research aims to explore the socio-cultural significance of consumption experiences at banchan specialty stores, particularly why buying banchan is sometimes concealed.
Applied autoethnographic research methods based on the author's over 6 years of experience operating a banchan specialty store.
Analyzed autobiographical memories, verbal interactions with customers, and observations of non-verbal consumer behaviors.
Banchan consumption is revealed as a complex behavior influenced by paradoxes of labor transition, shadow food work, and ostentatious consumption.
Home cooking norms are maintained through a process of fluid norm reconstruction, rather than outright disappearance.
Banchan specialty stores function as relational spaces where food memories and trust based on relationship accumulate.

Autoethnographic study explores the socio-cultural implications of banchan consumption in modern food culture, highlighting its complexities.

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Yoon-Seo Kim (2026) studied this question.

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