Authors
Journal Article Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing Get access Ronald C. Goodstein Ronald C. Goodstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 1, June 1993, Pages 87–99, https://doi.org/10.1086/209335 Published: 01 June 1993 Article history Received: 01 April 1991 Revision received: 01 September 1992 Published: 01 June 1993
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Ronald C. Goodstein (1993) studied this question.
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