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December 1, 1981Journal of Consumer Research

Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

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Authors

DLDuncan G. LaBayTKThomas C. Kinnear

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LaBay et al. (1981) studied this question.

synapsesocial.com/papers/6a0ec9f22eca052da647c8d2https://doi.org/10.1086/208865
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