Journal Article The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products Get access Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Isen Alice M. Isen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 2, September 1993, Pages 257–270, https://doi.org/10.1086/209347 Published: 01 September 1993 Article history Received: 01 August 1991 Revision received: 01 November 1992 Published: 01 September 1993
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Kahn et al. (1993) studied this question.