Journal Article Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion Get access Frank R. Kardes Frank R. Kardes Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 225–233, https://doi.org/10.1086/209159 Published: 01 September 1988 Article history Received: 01 November 1986 Revision received: 01 December 1987 Published: 01 September 1988
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Frank R. Kardes (1988) studied this question.
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