What question did this study set out to answer?

To extend the political economy framework of marketing channel dyads by analyzing how external environmental factors influence dyadic structures and processes.

September 1, 1983Journal of Marketing

The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis

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Authors

RARavi S. AchrolGeorge Washington University TRTorger ReveBI Norwegian Business School LSLouis W. SternDurham Technical Community College

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Implication

Conceptual analysis demonstrates how external environmental factors influence marketing channel dyads, highlighting a unified theoretical framework for distribution research.

Key Points

To extend the political economy framework of marketing channel dyads by analyzing how external environmental factors influence dyadic structures and processes.
Conceptual modeling and theoretical synthesis extending the political economy framework established by Stern and Reve (1980).
Qualitative analysis of how forces outside a dyadic relationship systematically interact with internal channel operations.
Delineates mechanisms through which external environmental factors systematically shape the internal structures and operational processes of marketing channel dyads.
Integrates external environmental forces with internal channel dynamics to provide a comprehensive foundation for future marketing channel theory and empirical research.

Cite This Study

Achrol et al. (1983) studied this question.

synapsesocial.com/papers/6a10550dd91177df95fca505 https://doi.org/10.1177/002224298304700407

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Implication

Conceptual analysis demonstrates how external environmental factors influence marketing channel dyads, highlighting a unified theoretical framework for distribution research.

The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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