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May 8, 2009Marketing Intelligence & Planning

“Green” segmentation: an application to the Portuguese consumer market

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APArminda PaçoUniversity of Beira InteriorMRMário RaposoUniversity of Beira Interior

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Paço et al. (2009) studied this question.

synapsesocial.com/papers/6a10c029f85e2d3f759f59fahttps://doi.org/10.1108/02634500910955245
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