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Tourism souvenirs hold strong symbolic value related to pleasurable travel experiences in people's lives. Using principal component analysis and ANOVA techniques, profiles of tourists were developed based on their souvenir buying and tourism styles. Four distinct and integrated patterns of behavior emerged related to tourists' preferences for travel activities, souvenir products, and shopping. Results provide support for hypotheses that souvenir buying and tourism styles are associated.
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Litirell et al. (1994) studied this question.
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