Children's TV Commercials: Testing the Defenses

Journal Article Children's TV Commercials: Testing the Defenses Get access John R. Rossiter, John R. Rossiter 1John R. Rossiter is Assistant Professor and Thomas S. Robertson Associate Professor at the Center for Research on Media and Children, The Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Thomas S. Robertson Thomas S. Robertson 1John R. Rossiter is Assistant Professor and Thomas S. Robertson Associate Professor at the Center for Research on Media and Children, The Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 24, Issue 4, December 1974, Pages 137–144, https://doi.org/10.1111/j.1460-2466.1974.tb00418.x Published: 07 February 2006