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Today, one of the biggest challenges leaders are facing is the digital transformation. Leaders find themselves in unprecedented situations, triggered by a volatile, uncertain, complex, and ambiguous environment, also described as VUCA world. Nevertheless, academic research in this area is still very limited. Following the call for rethinking leadership (Avolio, Sosik, Kahai, and Baker, 2014), we conceptualize a Digital Leadership Framework comprising seven distinct leadership roles which effectively meet the challenges of digital transformation: The digital pioneer, the innovator, the networker, the manager, the enabler, the mentor, and the digital mentee. Moreover, we develop a scale measuring the seven digital leadership roles following Crawford and Kelder’s (2018) recommendations for scale development. Thereby, the underlying goal was to check for preliminary validity and item coverage before conducting a full-scale empirical test. Finally, we offer suggestions for further research as well as practical implications.
Weber et al. (2019) studied this question.