Journal Article Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance Get access David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 196–213, https://doi.org/10.1086/209060 Published: 01 September 1986 Article history Received: 01 February 1985 Revision received: 01 April 1986 Published: 01 September 1986
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