What question did this study set out to answer?

This research aims to explore the role of livestreaming in showcasing and preserving intangible cultural heritage (ICH) in local communities.

April 29, 2019

"I feel it is my responsibility to stream"

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Qualitative investigation explores how livestreaming promotes cultural practices in local communities, suggesting effective engagement methods.

This research aims to explore the role of livestreaming in showcasing and preserving intangible cultural heritage (ICH) in local communities.
Interviews conducted with 10 streamers and 8 viewers from China
Qualitative investigation focusing on practices and motivations behind ICH promotion via livestreaming
Analysis of the interaction dynamics between streamers and viewers
Streamers exhibited altruistic motivations while showcasing ICH activities
Livestreaming facilitated real-time interaction among participants
Non-live curated videos reached a broader audience and helped archive knowledge

Lu et al. (2019) studied this question.

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Qualitative investigation explores how livestreaming promotes cultural practices in local communities, suggesting effective engagement methods.