Journal Article The Discounting of Discounts and Promotion Thresholds Get access Sunil Gupta, Sunil Gupta Search for other works by this author on: Oxford Academic PubMed Google Scholar Lee G. Cooper Lee G. Cooper Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 19, Issue 3, December 1992, Pages 401–411, https://doi.org/10.1086/209310 Published: 01 December 1992 Article history Received: 01 December 1990 Revision received: 01 February 1992 Published: 01 December 1992
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Гупта et al. (1992) studied this question.
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