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Much is revealed through the contrast of two related but divergent forms. In this essay, Elizabeth Mechlingand Jay Mechlingcontrast Disneyland with a later but more loosely themed park, Marriott's Great America in Santa Clara, California. Using the perspectives and methods of semiotics in Louis Marin's Marxist reading, this essay asks, “What are the stories that Disneyland and Marriott's Great America tell?…the ways in which popular culture both teaches and evokes stories that ‘think themselves’ in our minds.” These two parks, though allied in the theme format and rooted in a common bourgeois capitalist culture, are found to promote very different attitudes and values.
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Mechling et al. (1981) studied this question.
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