Corporate Social Responsibility and the Millennials

The incorporation of corporate social responsibility (CSR) into an organization's strategic plan may impact the company's ability to attract and keep members of the Millennial generation as employees. The authors examined the CSR attitudes of college students and the correlation of these attitudes with willingness to work for companies that emphasize CSR through employee volunteerism. The outcome from an event consisting of 9 high-level executives from for- and nonprofit companies explaining their CSR philosophy to these students is described. Results indicated that the event itself was responsible for changes in the students’ attitudes and were not correlated with earlier attitudes or actions.