Journal Article Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference Get access Roxanne Lefkoff-Hagius, Roxanne Lefkoff-Hagius Search for other works by this author on: Oxford Academic PubMed Google Scholar Charlotte H. Mason Charlotte H. Mason Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 1, June 1993, Pages 100–110, https://doi.org/10.1086/209336 Published: 01 June 1993 Article history Received: 01 June 1991 Revision received: 01 October 1992 Published: 01 June 1993
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Lefkoff-Hagius et al. (1993) studied this question.