Key points are not available for this paper at this time.
Journal Article What Consumer Research Is … Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 136–140, https://doi.org/10.1086/209101 Published: 01 June 1987 Article history Received: 01 February 1987 Published: 01 June 1987
Calder et al. (Mon,) studied this question.