Developing Discriminating Consumers

Journal Article Developing Discriminating Consumers Get access Donald F. Roberts, Donald F. Roberts Associate Professor 1Stanford University Search for other works by this author on: Oxford Academic Google Scholar Peter Christenson, Peter Christenson 2Students at Stanford when this research was conducted. Earlier reports of this work were delivered in papers at the Pacific Association of Public Opinion Research meetings in Asilomar, California in 1978, and at the annual meetings of the American Psychological Association in Toronto in 1978 Search for other works by this author on: Oxford Academic Google Scholar Wendy A. Gibson, Wendy A. Gibson 2Students at Stanford when this research was conducted. Earlier reports of this work were delivered in papers at the Pacific Association of Public Opinion Research meetings in Asilomar, California in 1978, and at the annual meetings of the American Psychological Association in Toronto in 1978 Search for other works by this author on: Oxford Academic Google Scholar Linda Mooser, Linda Mooser 2Students at Stanford when this research was conducted. Earlier reports of this work were delivered in papers at the Pacific Association of Public Opinion Research meetings in Asilomar, California in 1978, and at the annual meetings of the American Psychological Association in Toronto in 1978 Search for other works by this author on: Oxford Academic Google Scholar Marvin E. Goldberg Marvin E. Goldberg Associate Professor 3McGill University, and was a visiting scholar at Stanford when the research described in this article was conducted Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 30, Issue 3, September 1980, Pages 94–105, https://doi.org/10.1111/j.1460-2466.1980.tb01996.x Published: 07 February 2006