In many industries, business activities that have been carried out in an offline environment are changing into an era of digital transformation that is converted into online and digital-based activities.This study investigated the strategic management process of video content firms and implemented a current strategy analysis and strategic suggestions.Based on the cases of YouTube and Netflix, which are representative global firms of video content industry, these firms' success factors in the Korean market were identified.By analyzing the political, economic, legal, and cultural environment of the Korean market, which is highly utilized by the Internet, this study embodied the strategic management process of global video content firms to derive strategies suitable for that environment and implemented strategic suggestions.This study contributes to providing case study that market participants have an important understanding of the video contents firms of the South Korean market.The YouTube and Netflix cases provide integrated implications for establishing and implementing a competitive strategy for video content firms in this age of digital transformation.
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Joohee Han (2023) studied this question.
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