A Study of Safety and Security Enhancement Measures of Sharing Accommodation Platform ‘Airbnb’

This research examines the intricate challenges of establishing trust and ensuring safety in the sharing economy, focusing on the renowned peer-to-peer platform Airbnb.Despite the platform's global success, concerns persist regarding safety and security measures.The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to comprehensively explore user perceptions and identify areas for improvement.Findings indicate a generally positive outlook on Airbnb's safety measures, particularly identity verification, payment security, and accuracy.However, nuanced concerns exist, particularly in areas like background checks, neighborhood safety and emergency protocols.The study underscores the importance of sustained investment in safety resources, improved communication, and conflict resolution strategies.Furthermore, it advocates for comprehensive guest/host education programs and collaboration with industry experts to address evolving safety challenges in the dynamic landscape of the sharing economy.