Non-Muslim Perceptions of Interest in Becoming Customers at Islamic Banks (Case Study in Indonesia)

This research aims to investigate the effect of cognitive, affective, and conative perception characteristics on the intention of non-Muslim groups to become customers of Islamic banks.Descriptive quantitative is utilized for this research.The Slovin sampling approach yielded a total sample size of 100 respondents from a population of 21,060 non-Muslims residing in Kendari.The test results indicate that the cognitive, affective, and normative perception variables have a substantial influence on the intention to become a customer of Islamic banks, both individually and collectively.The size of the influence of each variable on interest, namely cognitive perception (X1) 28.8%, affective perception (X2) 40.6%, and conative perception (X3) 39.0%, was determined by multiple linear regression analysis.According to the test results of the coefficient of determination (R2), the association between a perceptual factor and interest was determined to be 73.7%.