Leveraging level of student engagement for online class design in management education

This paper provides a novel approach to management education (online classes) design by using a combined approach of clustering (based on student engagement level in online mode) and conjoint analysis to design relevant online classes for different segments of management students. We base our study on the responses received from 280 business management students in a University in the eastern part of India. The findings bring those attributes to the light which are most important to different segments of management students based on the level of their engagement in online classes. This will help course instructors in management education to design better online classes.