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May 29, 2026Open Access

Value co-creation in hotels: The views of hotel employees

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Authors

MIM. R. IslamICI. CarvalhoSLS. M. C. Loureiro

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Overview

Exploratory focus groups reveal hotel employees' insights on value co-creation's impact on performance.

Key Points

  • This research aims to explore hotel employees' perceptions of the value co-creation process and its impact on customer engagement and hotel performance.
  • Qualitative analysis of data from exploratory focus groups with experts and context interviews with hotel employees.
  • Evaluation of similarities and differences in views between experts and employees regarding value co-creation.
  • Focus on systematic attempts to engage customers in value co-creation in high-end hotels.
  • Participants highlighted critical influence of co-creation on enhancing customer experience and hotel performance.
  • Similarities in perspectives between experts and employees were noted, with some differences identified.
  • Value co-creation engagement occurs predominantly in high-end hotels.

Cite This Study

Islam et al. (2024) studied this question.

synapsesocial.com/papers/6a192d2dfab5b468c4415fdehttps://doi.org/10.15728/bbr.2022.1390.en
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