One Size Does Not Fit All: Managing Radical and Incremental Creativity

This is the authors' abstract. We don't add key points for this paper.

This research extends creativity theory by re‐conceptualizing creativity as a two‐dimensional construct (radical and incremental) and examining the differential effects of intrinsic motivation, extrinsic rewards, and supportive supervision on perceptions of creativity. We hypothesize and find two distinct types of creativity that are associated with different motivational factors. We further consider how combinations of motivational factors are linked to the different types of creativity. Finally, theoretical and managerial implications are discussed.