Demonstrates enhanced marketing decisions in railway freight, suggesting improved support systems.
Currently, railway freight has basically established a marketing decision support system. Here, the application of big data technology in the marketing of railway freight is discussed. Then, the sources of railway freight marketing data and data collection methods are analyzed. Furthermore, the processing architecture of big data for railway freight marketing is given. Finally, marketing decision-makers of railway freight can use the big data technology to provide the new decision basis.
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Zhang et al. (2014) studied this question.
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