Tourism and the World of Culture and Heritage

AbstractCulture and heritage constitute vital resources for tourism development, and tourism in turn makes an important contribution to cultural development. This paper considers the key trends in the cultural and heritage tourism markets, including the development of demand, the elements of culture and heritage included in the tourism product, the role of the cultural producers and the effects of globalization and localization. Future directions for the development of cultural and heritage tourism are also considered. Additional informationNotes on contributorsGreg RichardsGreg Richards is Co-ordinator of the European Association for Tourism and Leisure Education (ATLAS) and has directed a number of ATLAS projects for the European Commission on topics including cultural tourism, sustainable tourism and tourism education. He is currently directing a third European Cultural Tourism Survey. ATLAS is also undertaking a project for DGXVI of the European Commission on crafts tourism, aiming to support local crafts and regional cultures through the promotion of crafts products to tourists.e-mail: richards@kub.nl