Journal Article Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 256–269, https://doi.org/10.1086/208767 Published: 01 December 1979 Article history Received: 01 March 1979 Revision received: 01 August 1979 Published: 01 December 1979
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