Journal Article Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation Get access Z.S. Demirdjian Z.S. Demirdjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 362–364, https://doi.org/10.1086/208975 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 December 1983
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