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The research aims to understand how AI and VR technologies are transforming storytelling within the broadcast media landscape.

June 1, 2026Open Access

The Intersection of Broadcast Media and Technology: Artificial Intelligence, Virtual Reality and the Future of Storytelling

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The research aims to understand how AI and VR technologies are transforming storytelling within the broadcast media landscape.
Examined the impact of AI and VR on traditional storytelling and media production.
Considered recent technological developments and their practical applications in the industry.
Discussed opportunities and challenges of integrating AI and VR in broadcast media.
AI and VR technologies enhance audience engagement through immersive storytelling techniques.
Challenges include issues related to accessibility, costs, and the risk of reducing narrative authenticity.
The balance between technology-driven content and creative storytelling is essential for meaningful media experiences.

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Examines how AI and VR reshape storytelling experiences in broadcast media, suggesting new engagement strategies.

Emmanuel Chizoba Ugwuagbo (2025) studied this question.

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