Journal Article McLuhan as Rhetorical Theorist Get access Bruce E. Gronbeck Bruce E. Gronbeck 1Bruce E. Gronbeck is Professor of Communication and Theatre Arts at the University of lowa Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 31, Issue 3, September 1981, Pages 117–128, https://doi.org/10.1111/j.1460-2466.1981.tb00435.x Published: 07 February 2006
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