Family Decision Making And Tourism Behavior And Attitudes

This study examines decision making by families who vacation to Alaska. The three decision-making modes — husband-dominant, wife-dominant, and joint decision making by husband and wife — were compared using sociodemographics, travel behaviors, and attitudes towards the vacation experience. Some differences were observed between the three forms of family vacation decision making. Marketing implications and recom mendations for future research regarding vacation decision making by families are discussed.