Answers are grounded in this paper and cite their sources.
Purpose – The purpose of the article is to study the evolution of digital marketing through the study of approaches to the interpretation of the categorical and conceptual apparatus; systematization of the distinctive characteristics of traditional marketing, internet marketing and digital marketing. The authors hypothetically suggest that digital marketing is the highest form
No takes yet. Share an insight, caveat, or question.
Шпак et al. (2022) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: