Foucault Goes to Weight Watchers

This article argues that commercial weight-loss organizations appropriate and debase the askeses —practices of care of the self—that Michel Foucault theorized, increasing members’ capacities at the same time as they encourage participation in ever-tightening webs of power. Weight Watchers, for example, claims to promote self-knowledge, cultivate new capacities and pleasures, foster self-care in face of gendered exploitation, and encourage wisdom and flexibility. The hupomnemata of these organizations thus use asketic language to conceal their implication in normalization.