Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Pradeep K. Chintagunta; Dipak C. Jain; Naufel J. Vilcassim

doi:10.2307/3172782

November 1, 1991Journal of Marketing Research

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

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Key Points

The central aim is to explore the variation in brand preferences among consumers using logit models applied to panel data.
Utilized logit models to assess brand preferences.
Analyzed data from a panel consisting of multiple observations over time.
Examined consumer choices across various segments to identify heterogeneity.
Found significant heterogeneity in brand preferences among different consumer segments.
Identified specific characteristics associated with varied brand choices.
Demonstrated the effectiveness of logit models in capturing complex consumer behavior patterns.

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Implication

Investigates brand preferences using logit models in panel data, suggesting insights into consumer choices.

Abstract

Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim, Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 417-428

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Cite This Study

Chintagunta et al. (1991) studied this question.

synapsesocial.com/papers/6a1fde1475fc4a116b2e3c90 https://doi.org/10.2307/3172782

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Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Key Points

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Implication

Abstract

Discussion

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Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Key Points

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Implication

Abstract

Discussion

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