Journal Article Some Unintended Consequences of TV Advertising to Children Get access Marvin E. Goldberg, Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Gerald J. Gorn Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 22–29, https://doi.org/10.1086/208710 Published: 01 June 1978 Article history Received: 01 August 1977 Revision received: 01 March 1978 Published: 01 June 1978
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Goldberg et al. (1978) studied this question.
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