Journal Article Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Frank J. Carmone Frank J. Carmone Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 4, March 1977, Pages 217–222, https://doi.org/10.1086/208670 Published: 01 March 1977
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Green et al. (1977) studied this question.
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