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February 1, 1977Journal of Marketing Research

Channel Environment and Channel Leadership

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Authors

MEMichael EtgarHebrew College

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Michael Etgar (1977) studied this question.

synapsesocial.com/papers/6a20ca86d4e9649dbf9a87d6https://doi.org/10.1177/002224377701400108
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Also Consider

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  1. 1Channel Domination and Countervailing Power in Distributive Channels1976 · 270 citations
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