A Narrative Approach to the Diet History of Female College Students : Focusing on the Role of SNS and Social Media Influencers and Individuals’ Motivation for Dieting

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Key Points

The research aims to understand how dieting behavior connects with social media and the role of influencers among female college students.
Qualitative narrative analysis of experiences related to dieting conducted on female college students subscribing to health-related social media accounts.
Analysis of participants' external and internal motivations for dieting and their resultant behavior related to influencer content.
Exploration of cognitive dissonance effects in participants' attitudes toward dieting and purchase behaviors influenced by social media.
Most participants experienced dieting as a negative event influenced by social pressures, leading to feelings of frustration and anxiety.
Participants demonstrated a tendency to focus on positive outcomes while minimizing negative experiences related to diet products, influenced by visual validation from influencers.
A minority engaged in dieting for internal motivation (improving health), reporting a more positive relationship with influencers and higher engagement in healthy practices.

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Narrative analysis explores dieting motivations in female college students influenced by social media, indicating complex psychological dynamics.

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Kyungbo Kim (2022) studied this question.

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