Journal Article Reassessing the Impact of Television Advertising Clutter Get access Tom J. Brown, Tom J. Brown Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael L. Rothschild Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 1, June 1993, Pages 138–146, https://doi.org/10.1086/209339 Published: 01 June 1993 Article history Received: 01 May 1991 Revision received: 01 October 1992 Published: 01 June 1993
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