Journal Article Husband-Wife Influence in Family Purchasing Behavior Get access Robert Ferber, Robert Ferber Search for other works by this author on: Oxford Academic PubMed Google Scholar Lucy Chao Lee Lucy Chao Lee Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 43–50, https://doi.org/10.1086/208580 Published: 01 June 1974
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Ferber et al. (1974) studied this question.
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