A Model for Differential Perceptions of Competence Based on Skin Tone Among African Americans

This article combines a review of the psychological and sociohistorical literature on African American color consciousness with a model that explains how it may contribute to differential outcomes for group members. It is hypothesized that attractive individuals are viewed as more competent than unattractive individuals on multiple dimensions. It is hypothesized that African Americans who approximate European American standards of physical attractiveness are viewed as more attractive and that lighter skinned African Americans may be viewed as more competent on a variety of dimensions. Implications for research and mental health practice are discussed.