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This article analyzes the role of digital marketing and AI in cultural institutions, suggesting improvements for Uzbekistan's strategy.
This article analyzes the role and significance of digital marketing and artificial intelligence technologies in the operations of cultural and arts institutions. The digital transformation experience of the Republic of Turkey in its museums and archaeological sites is examined as a primary case study. The article highlights three main directions of AI application in cultural marketing — recommendation systems, natural language processing, and computer vision — along with their practical implementation. The legal framework for introducing these technologies in Uzbekistan is discussed within the context of the "Strategy for the Development of Artificial Intelligence Technologies until 2030," adopted in 2024.
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E'zozaxon Muzaffar qizi Mashrabjonova (2026) studied this question.
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