Strategies for navigating the digital shift in emerging markets

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper examines COVID-19’s impact on digital transformation among Ghanaian small and medium-sized enterprises. The underlying study found that pandemic shocks significantly drove technology adoption and innovative marketing strategies, while poor customer relations also spurred digital transformation. The key managerial insights derived from the results include prioritizing digital marketing capabilities and addressing technical know-how gaps. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.