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June 13, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTSOpen Access

Leveraging Customer Feedback Intelligence through Analytics: A Pathway to Customer-Centric Innovation and Sustainable Competitive Advantage

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Authors

SSSreesa Sarma

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Overview

Randomized trial explores how analytics enhance customer-centric innovation, suggesting pathways for businesses.

Key Points

  • This research examines the role of customer feedback analytics in driving innovation and competitive advantage.
  • Utilized analytics to assess customer feedback
  • Evaluated innovations driven by feedback insights
  • Identified impact on competitive strategies
  • Customer feedback analytics significantly enhanced innovation processes
  • Firms adopting these insights saw a 20% increase in customer satisfaction
  • Identified a positive correlation between feedback utilization and competitive positioning

Cite This Study

Sreesa Sarma (2026) studied this question.

synapsesocial.com/papers/6a2cf57cfaef96ed7f0577ffhttps://doi.org/10.56975/ijcrt.v14i6.310123
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