A Hierarchical Multiple Regression Study on the Formation of Fan Attitudes toward National eSports Events : Centering Self-Determination Theory

View Full Paper

Ask AI

Bookmark

Share

Key Points

This study examines how national and digital identities influence attitudes toward national eSports events through motivational factors.
Participants included 297 eSports fans who watched national events.
Hierarchical multiple regression analysis was conducted to evaluate the impact of identities and motivations on viewing, purchasing, and word-of-mouth intentions.
Key psychological needs of autonomy, competence, and relatedness were assessed.
Viewing intention was significantly influenced by intrinsic national identity (β = .379, p < .001) and intrinsic digital identity (β = .077, p < .05).
Purchase intention included factors like PC game usage time (β = .091) and intrinsic national identity (β = .227).
For word-of-mouth intention, intrinsic and extrinsic identity factors along with competence (β = .205) and relatedness (β = .260) played critical roles.

Investigates how identity influences fan attitudes in national eSports events, suggesting deeper engagement strategies.

No takes yet. Share an insight, caveat, or question.

Kim et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark

Share