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June 14, 2026Development Southern Africa

Building pandemics resilience through adaptation and recovery strategies: Lessons by tour operators in Northern Tanzania

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Authors

MGMasera D. GhakaASAgnes SirimaGSGeofrey Soka

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Overview

Qualitative study explores adaptive and recovery strategies in tour operators, highlighting resilience and sustainability.

Key Points

  • This research aims to explore the adaptive and recovery strategies of tour operators in Northern Tanzania during pandemics.
  • Qualitative study design with 38 interviews comprising 26 tour operators and 12 key informants.
  • Field observations of 26 tour operators and document review to supplement interview data.
  • Thematic analysis of data to identify key strategies.
  • Tour operators adopted cost reduction, innovation, and health protocols as resilient strategies.
  • They targeted domestic markets and fostered collaborations for recovery.
  • Digital transformation illustrated a shift from in-person to online engagement, showcasing operational adaptability.

Cite This Study

Ghaka et al. (2026) studied this question.

synapsesocial.com/papers/6a2e44e4b1cc60ccdea8a422https://doi.org/10.1080/0376835x.2026.2686947
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Also Consider

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  1. 1Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya2024
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  4. 4Business Helping in Crisis: Tourism’s Response to Covid-19 in Tanzania as Everyday Humanitarianism2026 · 1 citations
  5. 5The Impact of the Covid-19 Pandemic on the Life Cycle of Tourist Destinations from Tour Operators and Hoteliers' Perspectives2024