Opportunities and challenges before the use of Artificial intelligence (AI) in marketing

The primary focus of this study is to turn over the thoughtful impact that Artificial Intelligence (AI) is having on the region of digital marketing. By extensively analyzing the influence of Artificial Intelligence (AI). The aim of the study is to study the Opportunities and challenges before the use of Artificial Intelligence (AI) in marketing. The ultimate objective of this study is to offer valuable insights and strategic guidance specifically catered to marketers navigating this ever-evolving intersection of technology and marketing. To achieve this goal, the study manly depends on the secondary data, including such as research papers and industry reports, as the foundational basis for its findings and conclusions.