The rapid proliferation of "Buy Now, Pay Later" (BNPL) services has revolutionized the digital payment landscape, particularly among younger demographics. This study investigates the impact of interest-free instalment schemes on consumer spending habits and impulsive buying behaviour. As per the research focuses on the fastest-growing consumer credit segment usually associated with e-commerce, but increasingly offered for brick-and-mortar shopping too. The purpose of the study was to identify how, and the extent to which, specific aspects of consumer behaviour – particularly in terms of attitudes towards money management, and socio-demographics – influence the use of BNPL. The reasons are socio-demographic, economic, psychological and technological. It is the Shift from Traditional Credit Cards to BNPL among Gen Z and Millennials.
Kadam et al. (Mon,) studied this question.