Libraries as shared research infrastructure: Developing a Business Plan and Pitch LibGuide for a university entrepreneurship ecosystem

Entrepreneurship programs at research universities often operate in decentralized silos, creating fragmented research expectations for participants navigating pitch competitions, incubators, and coursework. This case study examines how the University of South Florida Libraries developed a Business Plan & Pitch Presentation LibGuide as shared research infrastructure to support entrepreneurs across programs. Following an environmental scan of campus initiatives, recurring information needs were mapped to entrepreneurial workflow stages, resulting in a modular, stage-based research scaffold. Multi-year usage data exceeding 76,000 views demonstrate sustained adoption. The project positions academic libraries as connective infrastructure within university innovation ecosystems.